NOT IN LOVE - Ali Hazelwood

4.5 stars

Honestly, this is a huge growth leap for Hazelwood emotionally and narratively. I thoroughly enjoyed it and I am reinvigorated from my Reylo fatigue and excited for future Hazelwood books.

Concept: not a silly rom-com
Plot/Pacing: ★★★★ 1/2
Romance: ★★★★
Enjoyment: ★★★★★

Kind of bummed to see the lower reviews for this story, not gonna lie folks. I thought this was Hazelwood's strongest emotional narrative that she's traditionally published and marks a new turning point for her writing.

The niche that Hazelwood has comfortably inhabited for several years now is an expected one: she was a Reylo fanfiction writer (Star Wars fandom, Kylo Ren + Rey) who seriously loved Adam Driver and wrote funny / witty romantic comedies starring an Adam Driver-variant hulking dude with brooding silent issues falling in love with a tiny anxious girlie in STEM. The blueprint worked, the books are hilarious, and it made her a romance reader household name.

Not in Love is a departure from this blueprint. (I found this tidbit extremely exciting.)

It's still a woman in STEM, and it's still a tall dude. But here are the differences: physically, they're actually unique people and the woman is normal proportions and quite tall (stated as 6 feet tall in moderate heels). The male love interest is not silent or broody—he's driven, communicative, and the emotionally mature pilot of this romance. And most important to me, this narrative is emotionally complex and extremely nuanced.

Rue, our female protagonist, has some pretty serious childhood trauma that has affected her to this day. She's also very clearly spectrum-coded, or at least to me. With her trauma and her autistic aloofness cocooning her in a blanket of perceived coldness, Rue's had an interesting go of relationships all her life. She has rules, she follows them, and the only true constants in her life are her best friend and her boss.

Eli is a confident businessman who owns a company with his friends. They're in investments, they buy out other companies and make them succeed under their leadership. When his company acquires Rue's STEM corporate company in a gentle takeover, Eli is taken aback to realize that Rue, the woman he'd just met the night before in a failed hook-up, is one of his new employees. He's shook, as the brief contact with her the night before was electric and he was hoping to pursue it. But now it's complicated.

Eli and Rue are quick to discover that their chemistry cannot be denied—no matter the stakes. And as the two of them spiral deeper and deeper into obsession, they realize that their pasts are each others for the discovery...if only they can get over their hang-ups to reach for it.

Not in Love is, well, NOT a rom-com.

It's a catharsis. Something that will either deeply resonate with you or deeply turn you off, depending on your personal triggers and your ability to step into the shoes of these two flawed characters. Rue's autistic-coded aloofness reads as extremely cold, and she's blatantly unapologetic about it in a way that I can see being off-putting to prior Hazelwood readers looking for the "cute quirky" variant of the spectrum girlie. And Eli's brand of sexual obsession and soft dominance is also a little different from the previous Hazelwood leads, in a way I personally found refreshing but others might not.

Given this departure from Hazelwood's comfort zones, I'm very excited to see where she goes next. Don't sleep on this one if you're looking for a deeper emotional read!